![]() ![]() "We're working hard to help change that, but the reality is there's still a role for both print and digital marketing." "It's important to understand that 37% of small businesses in New Zealand have no online presence. "Not everyone has ultra-fast broadband at home, and Google doesn't always work when it comes to searching for someone or something in their community. "We believe a sense of equitable access is important when you consider the range of ages, abilities and access to the internet across New Zealand. ![]() The books included important area-specific information such as emergency and medical information. Yellow chief executive Tracey Taylor said the company had a long-standing agreement with the Government to provide the books with equal access to all New Zealanders. "An opt-in system would provide access to people who genuinely need it, while avoiding unnecessary waste for those who don’t."Īaron Hawkins.Support for the campaign continues to grow around the country. "At the same time, we can’t keep putting the burden of waste reduction on individuals, which the current opt-out system does. "I can’t, for the life of me, remember the last time I used a phone book of any sort, but not everyone has access to digital platforms. The idea has struck a chord with Mayor Aaron Hawkins. Progressive nations and states moved to opt-in years ago." "I’m a big fan of making the directories opt-in, or treating them as junk mail. He said the option to opt-out was clearly not working, so he called on Yellow to change it to an opt-in publication. "If we can’t stop this dumb pollution, then we haven’t got much hope." With an environmental crisis and everyone calling for climate change action, it’s the time to call this nonsense out. Mr Neal said he had opted out of receiving the directory several times, but he still continued to receive them every year. Geoff Neal"It is an ongoing environmental disaster that must be stopped." "That equates to more than 600 tonnes of unwanted, unsolicited, unnecessary trash per year. ![]() "Yellow Pages pollution is coming your way and will be dropped on 96% of all Dunedin and Otago households over the next fortnight, despite all evidence suggesting more than 90% of these are instantly trashed," Mr Neal said. However, he conducted a recent survey which found 96% of the 1060 respondents did not want one. He said Yellow Pages produced about 1.9 million copies a year and distributed them to 96% of households and businesses across New Zealand. PHOTO: SUPPLIEDAs Yellow Pages telephone directories start landing in Otago mailboxes over the next week, Dunedin’s mayor has lent his support to one man’s campaign to change how they are delivered.Īuckland small business adviser Geoff Neal has called for an end to the "unsolicited delivery" of the directories after he found dozens of unclaimed copies at his apartment building - most of which ended up in wheelie bins. For just $129/year, we’ll keep your data off of the leading data broker websites.Stacks of Yellow Pages dumped on a block of flats in Auckland in recent weeks. Don’t have the time?Ĭheck out DeleteMe, our premium privacy service that does the tough work of removing your private information from the web. Check the two boxes and click “Confirm”.ĩ. Click “Opt-Out of All” and then “Save Changes”.Ĩ. Go to your email and click on the link they sent to log in.Ħ. Fill out the CAPTCHA and click “Submit”.Ĥ. Instead of giving your real email, we recommend using a Masked Email address from Blur. Fill out the information as it appears on your listing. You must register in order to opt-out of My Yellow Pages. How to Remove Yourself from My Yellow PagesĢ. After this, it could take several weeks for your request to be fulfilled. To remove yourself from My Yellow Pages, you must register online and fill out an opt-out request form. My Yellow Pages is a data broker that posts personal information online and sends Yellow Pages books to your home. ![]()
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